FUCK YEAH CRAFT!

“My inspiration comes from the landscape. I look and look, even before I grab my pencil to start sketching. Sometimes I have to go away and think about what it is I want to draw before I even start. New ideas can take years of mulling over. Once I start, that’s it. I love the creative process. It’s like being locked into another world.”

(Source: iona-art.com)

For a while I’ve been wanting to start a series of weekly/bi-weekly posts on craft celebrities, and it seems fitting to start with Holly Levell!  

Holly is an up an coming craft celebrity who graduated from my course (BA Textile Crafts at the University of Huddersfield) last year.  Since then she has exploded on the craft scene.  From exhibiting at l’aiguille en fete in Paris to being featured on the cover of Embroidery magazine she’s set to go far.  

Holly is inspired by everyday life.  She uses her unique and brightly coloured perspective to bring everyday objects into the limelight.  In her current project, Supermarket Stitch, she sees the sentimentality in food.  Her cheerful soft sculpture packaging speaks to our nostalgic fondness for brands that we see everywhere.  She softens the lines of the every day world to make them more whimsical.

“I never thought about it until I began this work but we all have sentimental memories and a certain fondness for the foods and products that surround us in our lives.  A bottle of Heinz Tomato ketchup in the middle of our table at home has become as much a staple pieve of furniture as the table and chairs we sit at.”

Follow Holly’s tumblr at www.hollylevell.com